Staying Up to Date with the Latest in Technology

bethlongleyBeth Longley is Director of Citrix ShareFile for Legal. ShareFile is exhibiting at the 2013 ALA Annual Conference in Booth #329.

Keeping up with the Joneses. With all the latest and greatest in technology, it can be hard to keep up with what is hot and what’s not, what are the trends and what does the future bring. We know that new platforms and workflows are created constantly. So how do you determine where you should focus your attention and resources? Here are a few places to start:

  • Social media

In order for social media to have a meaningful impact for your firm or business, you need to determine yours and your client’s goals and ensure that you develop a consistent approach and have a meaningful message to deliver. It order to achieve this, it will be best to designate someone to manage your social accounts and to produce timely, regular, meaninful content.

What information should you post and what is message are you trying to convey? Take a note from Doyle Raizner’s Twitter feed when try sharing news from your firm or business. Be careful to avoid one-way conversations. Instead, it is critical to engage your audience in a two-way conversation by sharing relevant industry news and encourage inviting and engaging comments.

We have the tools available to you at the 2013 ALA Annual Conference in National Harbor: To learn more about how to make social media work for your firm, be sure to attend session LI13 Blogging, Tweeting, Social Networking–Making It Work for Your Firm, at 4:00 p.m. on Monday, April 15.

  • e-Discovery

Recent advances in technology have revolutionized the way discovery is performed and produced. Traditional document review is quickly becoming a thing of the past and is being replaced by computer programs that can quickly identify important documents.

While making the change from manual discovery to e-discovery initially requires some costs and setup, the returns can greatly decrease overall costs and burden on your firm or business. Moreover, attorneys who currently spend work hours on discovery will have greater availability for higher-value billable tasks. The earlier that review and analysis can produce workable data sets, the more cost-effective litigation e-discovery becomes.

  • Collaboration/mobile

It is no secret that our attorneys work with a large amount of sensitive data every day. To further complicate things, legal documents are often very large files. So how do you collaborate over such documents? Having a virtual collaboration space can save you time and improve data security for your firm. Tools like ShareFile for Legal provide the ability to transfer files with colleagues right from your desktop in seconds and to work from anywhere through mobile apps.

  • Secure email

This product can be essential for the hardworking law firm or legal department in maintaining the confidentiality of the attorney-client relationships. Many law firms and legal department rely on confidentiality disclaimers to ensure information doesn’t fall into the wrong hands, but encrypted email is always preferable. Not only is it a much more secure means of communication, but it assures the clients that the firm is dedicated to protecting their information.

With the wide range of encryption software available, many solutions include value-added features that help you track documents and follow up with clients. For example, some attachment encryption services, including Citrix ShareFile, will notify you when documents are downloaded, so you can be sure clients have received their files in a secure fashion.

Although the ever-evolving technology scene can seem overwhelming, these four categories have proven effective for thousands of law firms, business and legal departments over the globe. With the right tools, you can lower operating costs and build stronger client relationships to set your firm apart from the competition. The Exposition and the education offered at 2013 ALA Annual Conference will undoubtedly be the ‘Hub’ for you to garner more information and provide you with the latest and greatest in trends in technology.

What ‘tools of the trade’ in technology will be the new future for your law firm, business or legal department?

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One Response to Staying Up to Date with the Latest in Technology

  1. Mark Bridgeman, CLM says:

    Thanks, Beth! Not only some great tips here, but looks like some pretty amazing sessions to think about attending in National Harbor too.

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